It all changed, when in 1986 the Founder & presently a mentor to the company, Shri Laxmi Shankar Awasthi , having more than 2 decades of unmatchable experience in the industry, together with his sons Pradeep & Sandeep, embarked onto a challenge to provide consumers with the best quality fountain pens at the most ‘easy’ prices.

A manufacturing unit was set up in the erstwhile Manchester of the East, the industrial hub of UP, Kanpur. And the rest as they say, is history.